Nimbus Technologies launched its Group-wide service offensive First Choice at the beginning of 2008.
The goal: To create organic growth through strong customer loyalty. The name of the program says it all: Being the first choice of every customer is more, to us, than just token lip service.
How First Choice is changing the company
First Choice is less of a program and more of a philosophy. We should have the ability to improve customer satisfaction by offering optimal service. Long lasting customer relationship and loyalty is the secret for the success of retail business. Our retail CRM solution is focused on the customer information management along with collaborative communication. The retail CRM co-ordinates the activities of marketing, sales, and service to keep the customers satisfied.
The retail CRM is an unified solution that covers all the operational activities of supply chain management, point of sale, inventory management etc. CRM manages customer information, up-to-date inventory, and pricing strategies reflecting on the point of sale. The loyalty programs including market campaigns are effectively managed by the CRM. It greatly increases the sales and reduces the operational cost.
The customer behavior can be monitored closely to watch their decision making pattern to serve them better. The complete purchase history of a customer can be tracked down allowing for customized service. The buying habits can be studied with the available customer history which can be useful for future promotional activities. The main aim of the retail CRM is to improve the sales which are achieved by effective data management.
The employee details along with their performance are maintained by the CRM software. It uses multiple media such as email, SMS, and social networking sites for effective communication reflecting on the success of marketing activities cost effectively.
The software is suitable for all types of retail business including small shops, large chain stores, departmental stores, garments, electronics and appliances, restaurants, boutique, music shops, automobile accessories, service-based industry etc. The proper implementation of the retail CRM can focus the retail sector to make incremental profit and revenue.
The Advantages of Retail CRM
• Customer retention
• Streamlines the business process
• Reduces the error
• Improved decision making
• Online retailing to reach more customers
• Integration of best loyalty programs
• Manage campaigns and promotions
• Increase the retail profit
• Better understanding of customer needs
• Improve quality of service
• Enhanced communication
• Improved point of sale
• Increased customer loyalty
• Quotes and orders
• Manage sales pipeline
• Improves operational efficiency